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Selling a Home in the Calgary Real Estate Market
Selling a home in the Calgary market is a balancing act. It is the perfect amount of exposure, presentation, and expertise that goes into the successful marketing of your home. A home can be successfully sold in any market, at any time of the year if it is correctly exposed to the market. We have a proven marketing plan to get your home sold!
The price is right
A home that is correctly priced will appeal to buyers - careful a home that is overpriced will sit on the market and help the competition sell.
We will provide you with a thorough evaluation of your home that takes into account similar homes in the area which have recently sold, current listings and give you an idea of real-time market rates and values. The goal is to make sure you get top dollar for your home’s value in the shortest amount of time without sacrificing our high level of service.
When should you sell?
Most houses traditionally go on the market in spring. The sun is shining, flowers are in bloom and your lawn looks fresh and green but spring is not the only good time to sell your home! Typically, people assume the colder months are the worst time to sell, but it comes down to you and your home.
If you were to put your home up for sale in the fall/ or winter months, it would be marketed amid a smaller amount of real estate inventory versus if you were selling in a sunnier season. This means buyers have fewer properties to choose from and your home will stand out more. The result is a higher demand for your home at an increased selling price. You may face a smaller pool of potential buyers; however, off-season buyers tend to be a little more determined.
If you are curious as to when to sell your home, we can help. During our appointment, we will review community statistics reflective of your price range and property type to help determine market trends that will best enable us to position your home in the marketplace effectively and positively.
Showcasing your home
The old adage, "You can't judge a book by its cover" doesn’t always apply to houses for sale in Calgary. We live in a rapidly-moving, image-oriented society where first impressions are crucial. You’ll be guided through getting your residence in “show home” condition. Together, we’ll get through the process of shampooing the carpets, touching up paint, and presenting the buyer with a blank canvas he or she can re-imagine. See tips on how to "preparing your home for sale" for the competitive Calgary real estate market.
Every piece of information regarding your property, whether it’s a brochure, the wording in the Multiple Listing Service, your home’s internet presence or other advertisements, conveys its status in the market.
Creating an internet presence
We will make your listing highly visible to potential buyers whether they’re in another country, out of the state or around the corner. Presently, the majority of buyers look at internet listings, over 90 % of home buyers will first find their home on the Internet. Your home’s desirable features will be highlighted through state-of-the-art mediums. We will make sure the images of your home are professional high quality, and give an accurate visual representation of your home, inside and out!
What else is offered?
Transparency and exceptional customer service are a top priority for us at Tost Realty Group
During all phases of a listing from the initial paperwork, marketing and promotion through to the very last details of the closing, all details will be personally attended to. Great care is taken in order to make your experience as smooth and pleasant as possible.
Marketing Your Calgary Home
Each home is different and our marketing plan will adjust to market conditions, and buyer demographic. Our marketing plan includes the following:
- Home Staging
- Professional Measurements
- Floor plans
- Professional Photos
- Social Media Advertising
- Single Property Website
- Colour Brochure
- Coming Soon Postings
- Open Houses ( when permitted)
- App to monitor showings and feedback