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Selling a Home in the Calgary Real Estate Market

Selling a home in the Calgary market is a balancing act. It is the perfect amount of exposure, presentation, and expertise that goes into the successful marketing of your home. A home can be successfully sold in any market, at any time of the year if it is correctly exposed to the market. We have a proven marketing plan to get your home sold!

The price is right

A home that is correctly priced will appeal to buyers - careful a home that is overpriced will sit on the market and help the competition sell.

We will provide you with a thorough evaluation of your home that takes into account similar homes in the area which have recently sold, current listings and give you an idea of real-time market rates and values. The goal is to make sure you get top dollar for your home’s value in the shortest amount of time without sacrificing our high level of service.

When should you sell?

Most houses traditionally go on the market in spring. The sun is shining, flowers are in bloom and your lawn looks fresh and green but spring is not the only good time to sell your home! Typically, people assume the colder months are the worst time to sell, but it comes down to you and your home.

If you were to put your home up for sale in the fall/ or winter months, it would be marketed amid a smaller amount of real estate inventory versus if you were selling in a sunnier season. This means buyers have fewer properties to choose from and your home will stand out more. The result is a higher demand for your home at an increased selling price.  You may face a smaller pool of potential buyers; however, off-season buyers tend to be a little more determined.

If you are curious as to when to sell your home, we can help. During our appointment, we will review community statistics reflective of your price range and property type to help determine market trends that will best enable us to position your home in the marketplace effectively and positively.

Showcasing your home

The old adage, "You can't judge a book by its cover" doesn’t always apply to houses for sale in Calgary. We live in a rapidly-moving, image-oriented society where first impressions are crucial.  You’ll be guided through getting your residence in “show home” condition. Together, we’ll get through the process of shampooing the carpets, touching up paint, and presenting the buyer with a blank canvas he or she can re-imagine. See tips on how to "preparing your home for sale" for the competitive Calgary real estate market.

Every piece of information regarding your property, whether it’s a brochure, the wording in the Multiple Listing Service, your home’s internet presence or other advertisements, conveys its status in the market.

Creating an internet presence

We will make your listing highly visible to potential buyers whether they’re in another country, out of the state or around the corner. Presently, the majority of buyers look at internet listings, over 90 % of home buyers will first find their home on the Internet. Your home’s desirable features will be highlighted through state-of-the-art mediums. We will make sure the images of your home are professional high quality,  and give an accurate visual representation of your home, inside and out!

What else is offered?

Transparency and exceptional customer service are a top priority for us at Tost Realty Group

During all phases of a listing from the initial paperwork, marketing and promotion through to the very last details of the closing, all details will be personally attended to. Great care is taken in order to make your experience as smooth and pleasant as possible.

Marketing Your Calgary Home

Each home is different and our marketing plan will adjust to market conditions, and buyer demographic. Our marketing plan includes the following: 

  • Home Staging 
  • Professional Measurements
  • Floor plans
  • Professional Photos 
  • Video
  • Social Media Advertising
  • Single Property Website
  • Colour Brochure
  • Coming Soon Postings 
  • Open Houses ( when permitted) 
  • App to monitor showings and feedback 

What our Past Seller Clients Say
Crystal offered a valued opinion and proceeded to deliver on her promises for both sell price and days on the market. A true professional who communicates exceptionally well with her clients.
Trevor Hunt
I had the opportunity to work with Crystal as a realtor following a recommendation from one of her colleagues who relocated from Calgary. Crystal was very professional, technically knowledgeable, and communicated effectively especially when responses were required immediately. I retained her services on both the buying and selling side of our move, and in both cases I was extremely pleased with the end results.
Masa Higuchi
Crystal takes her work very seriously and is a top notch realtor. I have done very well by her buying and selling! 
Jim Lovasz
My home was listed with two other REALTOR® s for a period of approximately 10 months. The listing had expired in January 2002 and that is when Crystal’s office contacted me. I was unsure of who to trust, I had already been falsely promised by others, and I really needed to sell my home, I could not afford another mistake.Once I listed my home, I was pleasantly surprised. There really was no comparison to her marketing efforts. In just two days, I had two offers and my home sold at list price. I would recommend Crystal to anyone!
Bernice Mander
I would highly recommend Crystal when seeking a realtor. She has the expertise, knowledge, and intuition to assist you with every major decision as well as every little detail. Crystal is committed to excellence and it shows in her results
Paolo And Ragan
I highly recommend Crystal. She did a wonderful job selling my Calgary condo, especially since it was during the slump. Knowledgeable, professional, trustworthy and very easy to work with. If you want to buy or sell your home in Calgary stress free, she's the realtor for you!"
Carrie Lyle
Crystal is personable, professional and highly proficient. She knows the market and makes sales, I would highly recommend her as a realtor to anyone looking to buy or sell in Calgary
Erin Schaik
My husband and I have known Crystal for about 8 years now. We've bought and sold multiple properties with her as our agent and would highly recommend her to anyone looking for an excellent agent. She is experienced, professional, and a pleasure to work with.
Karlee Pytlarz
Crystal was incredibly helpful during my journey/search for a new home. She was able to show me places around the city to give me a good feel of what was out there that would be of interest. Crystal has a well rounded knowledge of the market including everything from single homes to apartment condos. She was always updating me with the latest homes on the market and taking me out to view places regularly. Crystal is highly professional, yet at the same time genuinely personable in all her interactions. My experience working with Crystal was most enjoyable. I am truly happy with the home I bought with Crystal's help. Thank you Crystal!
Ruth-Anne Nelly
We hired Crystal to be our realtor for the sale of our old home and purchase of our new home. Crystal's services were above what we expected. She had our home staged and the pictures and ad turned out great! The calling service that set up all the appointments for our showings were very friendly and we liked the fact that they would email us to remind us of the showing appointments. Once we started our new home search with Crystal, we found a home that we loved, but was just out of reach for us. We looked at other homes and nothing seemed to compare. Crystal searched and found us almost the same home but better and we ended up buying the one she found for us in the end! Crystal referred us to a great law firm here in Calgary which sure helped the sale and purchase of our homes go smoothly also. We would recommend Crystal to anyone we know who is looking for a realtor and will definately use her in the future if we are ever looking to buy a new home!
Sarah Gilmet
"Crystal helped us sell our first house. We were on our way to the Dominican Republic when we decided that we needed to sell our house. Crystal took some time right before we left to come in and give us some great ideas for getting our house ready to sell. Once we were back she came with the paperwork and our house was sold within 24 hours! She really cared about getting us the right price. When we were looking for a house a couple of years ago, she was the first person we called, she gave us some really great advice, as she knew what would suit us best! We recommend Crystal to everyone that we know when they are thinking of buying or selling a house!"
Vicki H
"Crystal is an excellent realtor. She sold our last house in record time and it was a very smooth transaction. She was also very patient helping us find our new home which we love. Thanks Crystal!"
Stacey H
I bought my very first house through Crystal, and sold that house and bought my next and current home with her. Any time after that, that I've looked at other homes and considered moving has and always will be with her! She will work hard to get you the home you want and love!"
Stephanie Cheeseman
We recently sold a house in the SW Calgary. Crystal did a great job of advising us, marketing the property and also negotiating the price we hoped to get. I would recommend her to anyone buying or selling in Calgary. She's very professional and personable and was great to work with.
Anita F.
I have had the pleasure of working with Crystal for only about a year but have every intention of using her services again in the future. Crystal’s professional demeanor and ability to communicate effectively left a very positive impression when I first began to exchange information with her. After agreeing to work together on a property I put up for sale, I found her knowledge of the marketplace and her guidance through the process invaluable. With respect to that transaction, Crystal was able to secure the price I was looking for in a timeframe that she had predicted from the start. Based on Crystal’s professional attitude and the results she has delivered, I plan on continuing our working relationship and I would highly recommend her.
Trevor Hunt
Crystal went over and above in both the sale of my home and finding the perfect home for me to buy.  Crystal made me feel very important as a client and was always there whenever I needed.  I would definitely have Crystal sell or buy my home in the future and would recommend her to family and friends.  She is the best realtor in Calgary!
Ian Roe
Excellent job by the whole team, we were in good hands the whole time.  Our place was very challenging to sell and Crystal did a fantastic job.  Highly recommended!!
Graeme Hargreaves
My experience with Crystal and Tyler were always amazing.  They are the best.  They do their homework and always listen to their clients needs.
Denyse Gillies
Crystal went over and above in both the sale of my home and finding the perfect home for me to buy.  Crystal made me feel very important as a client and was always there whenever I needed.  I would definitely have Crystal sell or buy my home in the future and would recommend her to family and friends.  She is the best realtor in Calgary!
Ian Roe
Very knowledgeable about the market, and extremely helpful with advice and feedback. I cant recommend Crystal and Tyler enough!
Russ and Danielle Carriere
Crystal was great. She got my house sold in no time and found me the perfect replacement. She listened well to what I needed and what my budget was. If I move I would definitely get Crystal as my realtor again. Very professional.
Marian Banks
My wife and I dealt with Tyler and Crystal on the sale of our previous home and the purchase of our current home. From our initial consultation with them to the possession of our new home, our experience was without a doubt, a terrific one. They truly made us feel like they cared deeply about our questions and/or concerns. They would reply to us within minutes, with the utmost professionalism and respect. Their words were true, we trusted them both fully. It was great. I can't say how incredibly happy we were with their team. Would I refer Tyler and Crystal to anyone of my friends or family? Absolutely I would. Will we consult with them on any other real estate endeavor we have? Yes, without a doubt. Thank you guys soo much for everything. Have a great day. Looking forward to the next one
Tyania Ritchie & Shaun Ogilvie
Dealing with Crystal was a very very good experience. She showed me how to show our home and took us to many places when we were looking for another place to buy. Well informed, pleasant, knowledgable and very friendly, a pleasure to work with.
Denis & Judy Robidoux
Our search for a new home and the sale of our old home was made seamless by Crystal and her team.  Everything from home staging, to pictures, to arranging a mover, was handled by her team members who were all extremely pleasant and engaged.  When it came down to the negotiation portion of the transactions I don't think you could have a better agent working for you than Crystal.  She inspired confidence at every stage of the sale/purchase process.
Norma and Dave