Our clients had lived on Calgary's west side for years when they found an inner-city home that made them seriously consider moving.
There was already other interest in the property.
A traditional offer conditional on selling their existing home would not have put them in a strong enough negotiating position.
We needed another strategy.
We negotiated a sold-off clause on the home they wanted to purchase and immediately began preparing their existing luxury home for market.
Luxury properties aren't always straightforward to price. Comparable sales can be limited, individual features matter considerably and the buyer pool is smaller.
But we knew this home was special.
We developed the pricing strategy, brought in staging and got the property completely market-ready in approximately two weeks.
Then it went live.
Six days later, it was sold at an excellent price.
Most importantly, that sale allowed our clients to proceed with the inner-city home they wanted.