The Home They Wanted Changed the Plan
Our clients had lived on Calgary's west side for years when they found a home in an inner-city neighbourhood that made them seriously consider moving.
It wasn't something they had to do.
It was a home they wanted to move for.
There was just one complication: they still owned their current home.
Normally, a buyer in that position might consider making an offer conditional on the sale of their existing property.
But we knew there was other interest in the inner-city home.
In a competitive situation, a sale-of-buyer's-home condition could significantly weaken their offer — or take them out of the running altogether.
We needed another strategy.
First, Secure the Opportunity
We negotiated a sold-off clause on the home they wanted to purchase.
That gave our clients an opportunity to move forward while buying us something extremely valuable: time.
But not much of it.
Now we had to get their existing home prepared, positioned and sold — quickly.
And doing it quickly couldn't mean giving it away.
Two Weeks to Get Market Ready
Their existing property was a special home in Calgary's luxury market.
Luxury pricing isn't always straightforward.
There are fewer truly comparable properties, individual features matter more, buyer pools are smaller and getting the initial positioning wrong can cost valuable time.
We believed strongly in the home.
But believing a home is special and convincing the market of it are two different things.
So we got to work.
We developed the pricing strategy, staged the property and prepared it for market so that when buyers first saw it, they understood what made it different.
From the decision to sell to being completely market ready: two weeks.
Then the Clock Started
Once the property hit the market, we needed the strategy to work.
There wasn't room for months of testing an ambitious price and making reductions later.
The home had to attract the right buyer quickly — while still achieving a result our clients would be happy with.
Six days later, it was sold.
And at an excellent price.
The Result
2 weeks from decision to market ready.
6 days on the market.
An excellent sale price.
And the ability to move forward with the inner-city home they really wanted.
The Sale Wasn't the Goal. The Move Was.
This is where selling and buying at the same time becomes more complicated than two separate real estate transactions.
If we had focused only on maximizing the listing price without considering timing, we could have jeopardized their purchase.
If we had focused only on selling quickly, we could have unnecessarily sacrificed value.
The strategy had to accomplish both.
We needed to understand the competitive situation surrounding the home they wanted, structure the purchase appropriately, determine what their existing luxury home could realistically achieve, prepare it properly and get it sold within a very tight window.
That's what made this transaction a success.
They didn't simply sell a home in six days.
They created the opportunity to make the move they wanted.