Calgary REALTOR® – How to find the right agent.

It sure is hard to find a Find a good Calgary REALTOR®! Recently after meeting with clients and discussing the potential sale of their home they were really conflicted with the agents they met and the “sales pitch” they received from other agents in attempt to gain their business. Some people will say or do just about anything to get a listing. Here are a few of the “topics” that agents use to “get the listing”. Let’s just cut through it all and get to the point. Some Calgary REALTOR® (s) out there will not be happy that I am about to share with you the truth.

The Price Game

One of the oldest tricks in the book is the “Pricing Game” yes that is right The Price is Right, or so you think. Agents know that sellers want to maximize their dollar and get the highest possible price for the listing. So when agents know that they are competing for a listing, they will do an evaluation on the home and add $ to it to ensure they have the evaluation that will sway the seller by value. But in the end the price will be reduced anyway. Don’t be fooled by the agent that wants to price the home higher than the others because they are not doing you any favors or justice in the market place at all. Picking an agent based on their list price recommendation is ultimately the worst decision you can make.

Home Staging

Presentation – You only get one opportunity to make the right first impression the very first time. So if your agent is not concerned with proper presentation of your home before any buyers see this home, this is yet another bad choice of agent. Real Estate agents specialize in selling homes and any good agent will tell you that there are a few house keeping issues that need to be addressed prior to listing your home for sale. It is generally wise to hire a great stager and Calgary REALTOR® separately because not all good stagers are a REALTOR® a good REALTOR® is simply not a stager. It is impossible to be great at both. A REALTOR® that works with a stager consistently is likely the best choice.  Investing in staging does not have a perfect science for ROI, but it does help homes sell faster as they appeal to more buyers.

The Fast Aggressive Approach

Some agents actually think that they have to list the property the same day as fast as possible and try to do a pressure approach to obtain the listing

I’ve Got a Buyer Approach

Some agents will go as far as to tell you that they have a buyer already waiting. This of course could also be scary as you likely do not want the agent to price your home for their potential buyer to buy it. If they truly have a buyer when the home is offered up on the MLS system, all agents will have an equal opportunity to sell the property. So just because one agent is claiming to already have a potential buyer changes nothing. Pick the agent you want to work with the one that you feel comfortable with, not the one trying to deceive you to get your listing.

Mass Advertising

I know some VERY bad agents out there that do a lot of business.
The Secret is… They spend $100,000 (yes 5 zeros) sending out postcards endlessly. The postcards look like they are trying to sell somebody’s home. But the truth is is they are NOT marketing the home at all (postcards don’t sell homes, especially “sold cards”). They are MARKETING THEMSELVES NOT THE PROPERTY!
They spend tons of $ to get you to call them. That in NO WAY correlates with them being any good at getting you the highest net.
I love flipping through those 4-color magazines in grocery stores. With full page ads “selling” homes. That does NOT sell homes, that sells the Realtor and lets them say “look I will put you in this glossy magazine” that no actual real buyers look at.